Editorial: According to L’Oreal one of the foremost beauty brands worldwide, “African beauty and personal care market was estimated at €6.93 billion in 2012 and it currently increases between 8% and 10% per year… It is expected to reach €10 billion in 2017…Nigeria, the beauty and personal care market could reach €2.5 billion by 2017…”
As we all know, the ‘beauty and personal care’ industry thrives on colorism, fat shaming, hair and unrealistic beauty standards.
Temmie Ovwasa, visual artist, multi-instrumentalist, contributes this poem.
When I was Thirteen,
I wasn’t like the other Girls in my Class,
The ones who seemed to have matured a lot faster than their Age,
Breasts were a symbol of maturity at that stage,
Big Buttocks emphasized by tight School Uniforms.
I was the early Bloomer who suddenly stopped blooming,
I could never seem to put on any Weight despite how hard I tried,
And trust me, I tried.
I was skinny, lanky and so very awkward.
I wanted to look like a Woman.
I’m twenty One,
Standing in front of the Mirror,
Staring at my wounded Reflection,
Wondering how and why I gained so much Weight so fast,
A size Ten,
Still considered “too Fat” ,
Inconspicuous Buttocks and Breasts,
Round, puffy Cheeks.
Dissecting my Body,
Wondering if I should ditch Antidepressants,
I heard they make you Fat.
For being exactly the way I wished to be Eight years ago,
It’s almost like the Standards are never the same,
They get more unattainable, the Older you grow.
They sell Insecurities disguised as Self-love and Healthy living,
The Teas, The Pills,
I’ve had One too many,
The quick fix for your depressing Flaws.
Nobody wants to run out of business,
Your Misery feeds their Children,
Your Misery fuels their Cars,
Your Misery credits their Accounts.
So do not Love yourself Darling,
You can always look better,
You can get that Nose you’ve always wanted,
Buy Your Hair,
Buy a new Face.
Buy a new Race.
But your Misery will never Fade.
They will keep Feeding you lies,
You will need to keep up this life,
As your Body begins to twist and turn,
New dents formed,
More needles, More needles,
But this Misery still doesn’t bend.
In one part of the world you are too Fat,
In another, too Skinny,
It’s almost like,
Your programmed to force your Body into the mold of the Capitalist,
So if he sells Black today,
Then Black is in,
And if Tomorrow,
Beauty means peeling your skin,
Then you will.